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Tuesday, April 23, 2019
2013 - Canadian Mobile Banking scorCard Review

National Bank of Canada provides the best overall mobile banking services in Canada as determined in the second annual Surviscor Canadian Mobile Banking scorCard, a comprehensive, objective annual assessment of mobile features and functionality at major Canadian banking institutions. CIBC dropped to second place while RBC Royal Bank advanced to third to round out the top 3.

The 2013 Mobile Banking scorCard was comprised of near 1500 criteria points, up over 10% from 2012. The criteria is spread out over 4 main categories and includes 19 sub-categories. The comprehensive review looks at the features and functionality of retail consumer choices, including Apple, Android and Blackberry smartphones and tablets.

National Bank secured first place in the study without a leading device-specific ranking, but was a strong performer in all criteria categories, including a top ranking for both Application Design and Mobile Transactions. CIBC was the leader in tablet-based mobile services while RBC Royal Bank led the way with iPhone and Android phone-based services. Scotiabank scored highest for BlackBerry phone-based mobile services.

RESULTS:

INVESTOR
RankFirmScore
1National Bank of Canada82%
2CIBC80%
3RBC Royal Bank79%
4Scotiabank78%
5TD Canada Trust62%
6BMO Bank of Montreal50%

Surviscor’s Online Banking scorCard is a comprehensive, impartial audit of mobile features and functionality at major Canadian banking institutions. This simulated-usage study measures over one thousand objective criteria within multiple service categories that are weighted according to industry-defined importance. The scorCard was powered by CorbinPartners Inc., a leading business intelligence provider and gold-seal member of the Marketing Research and Intelligence Association (MRIA).

CRITERIA/CATEGORIES

The Criteria:
Surviscor reviews the top 6 major banks in Canada. The Firms are evaluated for the mobile features and functionality they posses.

The Main Categories:
1.Getting Connected
2.Application Design
3.Customer Support
4.Mobile Transactions

Next Analysis: November 2014

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